Posts Tagged ‘vision statement’
Making Vision a Reality
Thursday, August 26th, 2010It’s one thing to develop new Vision and Mission statements. It is quite another to realize them.
The whole purpose is to take an organization to a new place. Unfortunately most people aren’t ready for change and it is much easier for them to stay on the same comfortable path.
I was recently reminded of this challenge [...]
Making A Statement
Tuesday, June 8th, 2010A short while back, Rieches Baird tested the understanding of vision-related statements with a key research partner, Socratic Technologies. More than 200 CEOs and CMOs responded to our quantitative and qualitative online survey. The research found ambiguity around the definitions of Vision, Mission, Purpose, Values and Positioning statements. We uncovered widespread confusion and interchangeable definitions [...]
Seeing Through A Foggy Future
Monday, June 7th, 2010A recent Citibank survey found that 81% of respondents voiced uncertainty about how their business will do over the next 12 months? With all this uncertainty and changing perceptions, should companies just take a wait-and-see attitude? Or should they realize that the world has changed and, the sooner they embrace it, the faster they will [...]
About The Author
Monday, June 7th, 2010I have always been fascinated by the power of the human spirit and especially what amazing feats can be accomplished when you set your mind to it. Examples abound in all forms – breaking the four-minute mile, climbing Mount Everest, conquering disease and sickness, or putting a man on the moon.
The same can be said [...]
A Real Shoe In
Sunday, June 6th, 2010A brand vision is only as strong as a corporation’s ability to gain internal adoption of it. In other words, how well does the vision translate into and help form company culture.
We strongly recommend going beyond the typical list of: respect, integrity, teamwork, communication etc. You want to personalize these aspects to reflect and guide [...]
