Posts Tagged ‘business strategy’
Making A Statement
Tuesday, June 8th, 2010A short while back, Rieches Baird tested the understanding of vision-related statements with a key research partner, Socratic Technologies. More than 200 CEOs and CMOs responded to our quantitative and qualitative online survey. The research found ambiguity around the definitions of Vision, Mission, Purpose, Values and Positioning statements. We uncovered widespread confusion and interchangeable definitions [...]
A Real Shoe In
Sunday, June 6th, 2010A brand vision is only as strong as a corporation’s ability to gain internal adoption of it. In other words, how well does the vision translate into and help form company culture.
We strongly recommend going beyond the typical list of: respect, integrity, teamwork, communication etc. You want to personalize these aspects to reflect and guide [...]
