Posts Tagged ‘brand positioning’
Developing Core Statements
Thursday, October 14th, 2010In an earlier post, I provided RiechesBaird’s viewpoint on the definition of Purpose, Vision, Mission, Values, Brand Positioning and how they all work together.
RiechesBaird is currently taking four organizations through the process of developing these statements.
Here are some insights into each of the statements, some examples and some thoughts on how to develop them.
It starts [...]
Making Vision a Reality
Thursday, August 26th, 2010It’s one thing to develop new Vision and Mission statements. It is quite another to realize them.
The whole purpose is to take an organization to a new place. Unfortunately most people aren’t ready for change and it is much easier for them to stay on the same comfortable path.
I was recently reminded of this challenge [...]
Making A Statement
Tuesday, June 8th, 2010A short while back, Rieches Baird tested the understanding of vision-related statements with a key research partner, Socratic Technologies. More than 200 CEOs and CMOs responded to our quantitative and qualitative online survey. The research found ambiguity around the definitions of Vision, Mission, Purpose, Values and Positioning statements. We uncovered widespread confusion and interchangeable definitions [...]
Our Vision
Monday, June 7th, 2010So you might be asking yourself: if this guy thinks he has it all figured out regarding these core statements, what kind of company is he with and what are theirs? We try to practice what we preach and took our Leadership Team through a couple rounds of development guided by some thought provoking adult [...]
A Real Shoe In
Sunday, June 6th, 2010A brand vision is only as strong as a corporation’s ability to gain internal adoption of it. In other words, how well does the vision translate into and help form company culture.
We strongly recommend going beyond the typical list of: respect, integrity, teamwork, communication etc. You want to personalize these aspects to reflect and guide [...]
