So you might be asking yourself: if this guy thinks he has it all figured out regarding these core statements, what kind of company is he with and what are theirs? We try to practice what we preach and took our Leadership Team through a couple rounds of development guided by some thought provoking adult beverages (hey it’s part of our culture).

We have developed our Purpose, Vision and Mission statements to fit into one sentence (yes it took many rounds of editing to get them as concise). The end result is something we can remember and have passion around.

We create and inspire (purpose), to create the world’s strongest B2B brands (vision), in essence, we find greatness and promote it fearlessly (mission).

And yes it begins with purpose. I like to think of it as the reason I am fired up each morning and ready to charge the day. “Create and Inspire” does it for me. It is what truly motivates me personally. Add to that the opportunity to create and inspire my team, my clients or their clients – that is where the fun is.

Values

Please make your values unique to your culture. Don’t settle for the expected – they don’t mean anything.

Have fun with this and remember…Culture eats strategy for lunch!