Archive for the ‘Execution’ Category

Making Vision a Reality

Thursday, August 26th, 2010

It’s one thing to develop new Vision and Mission statements. It is quite another to realize them.
The whole purpose is to take an organization to a new place. Unfortunately most people aren’t ready for change and it is much easier for them to stay on the same comfortable path.
I was recently reminded of this challenge [...]


A Real Shoe In

Sunday, June 6th, 2010

A brand vision is only as strong as a corporation’s ability to gain internal adoption of it. In other words, how well does the vision translate into and help form company culture.
We strongly recommend going beyond the typical list of: respect, integrity, teamwork, communication etc. You want to personalize these aspects to reflect and guide [...]