Archive for the ‘Core Statements’ Category
Developing Core Statements
Thursday, October 14th, 2010In an earlier post, I provided RiechesBaird’s viewpoint on the definition of Purpose, Vision, Mission, Values, Brand Positioning and how they all work together.
RiechesBaird is currently taking four organizations through the process of developing these statements.
Here are some insights into each of the statements, some examples and some thoughts on how to develop them.
It starts [...]
Making A Statement
Tuesday, June 8th, 2010A short while back, Rieches Baird tested the understanding of vision-related statements with a key research partner, Socratic Technologies. More than 200 CEOs and CMOs responded to our quantitative and qualitative online survey. The research found ambiguity around the definitions of Vision, Mission, Purpose, Values and Positioning statements. We uncovered widespread confusion and interchangeable definitions [...]
