I have always been fascinated by the power of the human spirit and especially what amazing feats can be accomplished when you set your mind to it. Examples abound in all forms – breaking the four-minute mile, climbing Mount Everest, conquering disease and sickness, or putting a man on the moon.

The same can be said in the business world. When a business is aligned around a clear goal, it is amazing how a team can pull together to reach its destination. Yet in the business world I am constantly amazed at the lack of clarity around the topic of vision. Not to mention ambiguity regarding the understanding of core statements such as Purpose, Vision and Mission that become the foundation for strategy.

Some people are natural leaders and some are followers. Some people choose not to have a plan because they don’t want to be disappointed if they don’t reach their destination.

I believe that you should set your sights high and even if you don’t reach them, you will be farther ahead than by settling for low expectations. If you have a clear destination in mind, tell everyone about it and chances are people will help you get there.

This blog is dedicated to those who see the power in clarifying a vision and then building a culture to achieve the impossible.

Obligatory Third-Person Biography
Ryan Rieches, CEO of RiechesBaird, has more than 25 years of business ownership and experience creating transformational business, brand and communication strategies that result in business growth and increased brand value. His leadership has evolved the firm to international recognition in brand strategy having been ranked among the top firms by b-to-b Magazine for the last nine years.

With a degree in Visual Communications from Eastern Illinois University, Rieches relocated to California in 1983 and started an advertising design studio. In 1994, he and Ray Baird discovered a shared vision and philosophy for building a new type of firm—and partnered to form RiechesBaird. Today, the firm and its team of seasoned professionals represent a broad range of clients including Toyota Industrial Equipment, American Airlines Cargo, Entergy Corporation, Irvine Company, Hoag, Villeroy & Boch and Edwards Lifesciences.

In addition to his leadership role at RiechesBaird, Rieches continues to serve on many non-profit boards such as the Forum for Corporate Directors and is an active member in the Young Presidents Organization (YPO).